Copa América 2016
about the project
Graphic package made for the TV show about this edition of the soccer tournament Copa América. The 2016 international football tournament will be the first hosted outside South America.
/ design & animation process
I played with a lettering style that evoques the Americana look and feel. Also the stars and stripes and the national US colors are there. In football the main players are real superstars, so they need to show up during the show opener. I also modeled and rigged some legs that play with a ball and a very american elevated train to give a little bit of context to the animation.
Creative and Art direction: Ricardo Fernández, Iñaki Marticorena.
Audio: Canal+ Spain (Pablo Contreras).
Role: Concept, design and animation.