As part of the "Ready for More" campaign of the new Converse shoe, the Chuck Taylor II, the TIU agency fom Barcelona was kind enough to invite me to participate in the online campaign with a piece of motion graphics. I got a lot of creative freedom for this project. The only guides or premises were respecting the campaign color scheme and to introduce the Roman numeral II.
In this case I did all the work from concept, through the character design, modeling and 3D animation including rigging the characters. I did also the stop motion photos of the shoe and finally the After Effects composition.
It was a job that I really enjoyed doing and hope you like the result!
Agency: TIU agency
Audio: David Moreno
Role: Concept, character design, illustration, design and animation